Compliance & Prohibited Traffic Policy
This Policy is part of the DryverMedia Publisher Agreement and Advertiser Terms. It sets the minimum rules for every campaign run through DryverMedia LLC. Campaign Terms or an insertion order may add stricter rules. Violations can result in withheld payouts, account termination and indemnification claims.
1. Prohibited traffic and methods
- Bots, scripts, emulators, click farms, proxy or VPN traffic used to disguise origin, and any non-human traffic.
- Cookie stuffing, forced clicks, hidden iframes, pop-unders, auto-redirects and toolbar or adware installs.
- Incentivized traffic (offering points, cash or rewards to act) unless the campaign is marked as incentive-allowed, as on the DryverRewards offerwall.
- Unsolicited email, text messages, ringless voicemail or calls; purchased or rented contact lists; and any email or text campaign not approved in writing.
- Fabricated, aged, recycled, duplicated, co-registration or resold leads unless the campaign expressly allows them.
- Brand bidding on DryverMedia or advertiser trademarks, misspellings or close variations in search or social ads, unless allowed.
- Traffic from geographies, devices or sources not approved for the campaign.
2. Prohibited claims and content
- Implying a connection to, or endorsement by, any government agency or program (Medicare, Social Security, the IRS, a state DMV or insurance department), including government seals or look-alike names, unless the advertiser is that entity.
- Fake news articles, fake celebrity or expert endorsements, fake reviews or testimonials, and "before and after" claims that are not real and typical.
- Guaranteed savings, rates, approvals or prices (for example, "guaranteed $29 auto insurance") or claims the advertiser has not substantiated in writing.
- False urgency or scarcity, fake countdown timers and misleading "free" claims.
- Impersonating any person, company or brand, or presenting an ad as personal communication.
- Content involving adult material, hate, violence, illegal drugs or weapons, or content directed at children under 13.
3. Consent requirements for leads and calls
- Consent language must appear next to the submit button, in readable type and contrast, and use the exact wording and seller disclosures DryverMedia approves for the campaign.
- The consumer must take a clear affirmative action (an unchecked box or a clearly labeled submit button) and consent may not be a condition of any purchase.
- Every lead must carry a TrustedForm certificate (ActiveProspect) or a Jornaya LeadiD token (Verisk), whichever the campaign specifies, captured on the page where consent was given.
- Calls must come from consumers who chose to call based on accurate ad copy; no auto-dialed or prerecorded outbound calls to generate inbound calls without proper consent. Calls may be recorded only after every party is told at the start that the call is recorded, as Nevada (NRS 200.620) and other all-party-consent states require.
- Consent records (page URL, page copy, consent text, timestamp, IP address and certificate) must be kept for five (5) years and produced within two (2) business days of request, or within twenty-four (24) hours for a complaint, demand letter or lawsuit.
- Consumer opt-outs and revocations, made by any reasonable means, must be honored and passed to DryverMedia within one (1) business day.
4. Platform rules
Publishers must follow the advertising policies of every platform they use, including Meta, TikTok, Google and Microsoft, including special-category rules for credit, housing, employment, insurance and health ads. An ad rejected or account disabled by a platform must not be reposted through another account to evade enforcement.
5. Monitoring and audits
DryverMedia may monitor, screenshot, test and record publishers' landing pages, ads and call flows at any time; request ad copy, traffic-source details and sub-publisher lists; and audit consent records. Publishers must give access within two (2) business days.
6. Enforcement
On a violation, DryverMedia may, at its discretion and without limiting other rights: require immediate correction; pause the campaign or account; withhold or reverse payouts for the affected traffic; terminate the account; and seek indemnification for resulting costs, fines and claims. Serious violations, including fraud, fabricated leads, missing consent or government-affiliation claims, may lead to immediate termination and forfeiture of all unpaid payouts.
7. Reporting concerns
Report suspected violations, consumer complaints or compliance questions to support@dryvermedia.com. Consumers can send opt-out and privacy requests to privacy@dryvermedia.com.